Home / Features / Twitter (NYSE:TWTR) Testing A Feature to To Lure More Brands And Advertisers- MeetMe (MEET), Tableau Software (DATA)

Twitter (NYSE:TWTR) Testing A Feature to To Lure More Brands And Advertisers- MeetMe (MEET), Tableau Software (DATA)

Periscope, a live streaming app of Twitter, Inc. (NYSE:TWTR) [Detail Analytic Report] reported that it has testing a feature to let users to permanently save their broadcasts in a bid to lure more brands and advertisers, according to CNBC. Kayvon Beykpour, CEO of Periscope stated on a live broadcast, That means that this broadcast will stay forever, you can always delete it still. Beykpour added that the firm is actively building support for controlling how your broadcast stay on Periscope and working on a full solution to offer users options before and after the broadcast. These can be anticipated in the near future.

According to analysts, the feature could help Periscope lure advertisers as it looks to monetize the platform. Jack Kent, senior mobile analyst at IHS stated that it’s significant to Periscope’s own strategy in terms of working with brands and advertisers for monetization. Some might have been put off by the limited time that Periscopes were available. The prior challenge for Periscope was getting viewers within that 24 hour time frame. This new feature will make it a better position to make it a big brand attention Periscope and Twitter need.

Twitter, which holds Periscope, has been struggling with slowing user growth and its stock has been under intense pressure, down 60% in the previous twelve months. In the first three months of the year, the monthly active user base of Twitter grew 3 percent year-over-year to 310 million. In its first-quarter earnings, released previous week, the firm reported that users watch more than 110 years of live video every day on Android and iOS.

MeetMe, Inc. (NASDAQ:MEET) [Detail Analytic Report] released Q1 earnings of $2.4 million. On a per-share basis, the Pennsylvania-located firm reported that it had profit of 4 cents. Earnings, revised for stock option expense and amortization costs, came in 7 cents a share. The dating site firm declared revenue of $13.3 million in the quarter. Geoff Cook, Chief Executive Officer of MeetMe commented on the results that they consider the Q1 a very strong start to what they believe will be a great year. They achieved record Q1 results in revenue, adjusted EBITDA, and net income.

Cook added their mobile traffic is at an all-time high. They have a deep pipeline of product initiatives that they believe will continue to grow engagement and retention. In this period, they plan to launch Discuss (an interest-based group conversation platform) and a major revamp to their photos feature, as well as to extend into new languages and continue to optimize their discovery algorithms.

David Clark, CFO of the firm stated that mobile revenue for the period increased 42% year over year and represented 88% of their total revenue, increased from 71% in 2015. They believe their increasing mobile revenue was driven by continued strength in the mobile advertising industry, which resulted in higher advertising rates on mobile devices. Much of the increased revenue flowed through to adjusted EBITDA, which increased 19% to $3.7 million for the period, resulting in a 28% adjusted EBITDA margin.

Chief Executive Officer of Tableau Software, Inc. (NYSE:DATA) [Detail Analytic Report], Christian Chabot commented during first quarter earning call that the firm’s ability to deliver great value to customers resulted in a really strong quarter for new customer growth. In first quarter, they added over 3,500 new customer accounts, the second highest quarterly addition in their history. Customers are turning to Tableau for fast, agile, visual analytics that provide people with the ability to ask and answer their own questions, while providing IT with the governance, performance, security and reliability they require.

Tableau Software declared its first quarter loss of $45.6 million. The Seattle-located firm reported that it had a loss of 62 cents a share. Earnings, revised for stock option expense and pretax expenses, were less than 1 cent a share. The average estimate of experts polled by Zacks Investment Research was for a loss of 10 cents a share.

Tableau Software announced its first quarter revenue of $171.7 million, which also topped Street forecasts. According to analysts polled by Zacks has expected $163.8 million. Shares of Tableau have decreased 46% since the starting of the year.

About Aaron Smithies

Aaron Smithies has a wide look on current monetary and financial events. He is an editor and a writer. His views; At Streetwise Report, we think the best opportunities arise from a complete understanding of all investing disciplines in order to identify the most attractive stocks at any given time. Interests: Biotech, Finical markets, Dividend stock ideas & income, Energy stocks, Consumer goods stocks

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