Snap Inc. (NYSE:SNAP) also making a luring appeal, share price swings at $19.89 with percentage change of -4.24% in most recent trading session. Snap Inc. went public less than two weeks ago, investors bet big that the Venice, California messaging app would be able to leverage its 158 million daily active users into major advertising revenue. A series of recent studies, however, suggest that their gamble may have been misplaced. Marketers have seen little return on their investment in Snapchat and would rather buy advertising on Instagram instead, declared Ad Age.
The respondents pointed to “surged competition from Instagram, difficulty measuring key performance indicators, poor targeting and a decrease in both user engagement and open rate” for Snapchat’s low ROI.
The firm has Gross profit margin of -11.70%. Moving toward returns ratio, SNAP has returns on investment of -33.50% which indicates firm’s investment efficiency or to compare the efficiency of a number of different investments. The firm attains analyst recommendation of 3.70 on scale of 1-5 with week’s performance of -12.42%.
Moving toward ratio analysis, it has current ratio of 7.50 and quick ratio was calculated as 7.50. The debt to equity ratio appeared as 0.01 for seeing its liquidity position. The firm attains analyst recommendation of 3.70 out of 1-5 scale with week’s performance of -12.42%.
Cadence Design Systems, Inc. (NASDAQ:CDNS) need to consider for profitability analysis, in latest session share price swings at $31.63 with percentage change of 0.16%.
The Co has positive 11.20% profit margin to find consistent trends in a firm’s earnings. Gross profit margin and operating profit margin are its sub parts that firm have 85.90% and 13.50% respectively. CDNS has returns on investment of 14.70%. The returns on assets were 8.80% that gives an idea about how efficient management is at using its assets to generate earnings. It has returns on equity of 20.40%, which is measuring profitability by disclosing how much profit generates by CDNS with the shareholders’ money.
The firm attains analyst recommendation of 2.30 on scale of 1-5 with week’s performance of 1.28%. The firm current ratio calculated as 1.20, this value is acceptable if it lies in 1.3% to 3%. But it varies industry to industry. To strengthen these views, active industry firm has Quick Ratio of 1.10, which indicates firm has sufficient short-term assets to cover its immediate liabilities. In addition, the firm has debt to equity ratio of 0.93, sometimes it remain same with long term debt to equity ratio.