Home / Street Sector / NIKE, Inc. (NYSE:NKE) Closing In On A Kit Contract With Chelsea Football Club Worth £60M Year

NIKE, Inc. (NYSE:NKE) Closing In On A Kit Contract With Chelsea Football Club Worth £60M Year

NIKE, Inc. (NYSE:NKE) [Trend Analysis] hangs on to mix trends, as shares trade at $56.12 by plunged -1.72% with volume of 11.44 Million shares. Nike (NKE) reported that it is closing in on a kit contract with Chelsea Football Club worth £60m a year, making it the second most lucrative in the history of England’s Premier League.

The US sportswear group outpaced competition from Under Armour, its fast growing but much smaller rival, after intense negotiations with Chelsea, according to a person directly involved in the talks. Oregon-based Nike declined to comment when contacted by the Financial Times.

The £600m deal, which is set to run for at least a decade, underscores the value Premier League clubs present to global brands, especially those with a growing commercial interest in Asia, even if jersey sales do not necessarily offset the size of the big deals. It also marks a change in the way that brands are using their endorsement money in mega deals, favouring teams over individuals, said Matt Powell, sports industry analyst at NPD, the research group.

Major bullish and bearish trends reflect in rating research, from pool of WSJ analyst gave 100 as a highest price target, medium point hits to 72, while the lowest share price targets assigned 57. The data compelled by Wall Street Journal average suggest average price target would by 72.16, where as current price stood at 56.12. Moderately analysts issue miscellaneous recommendation for NKE, as 24 experts rated as “BUY” security, 1 analyst have faith on stocks as “Overweight,” moreover 6 experts rated as “Hold”.

As the revenues measures, firm has operation margin of 14% in the following twelve months with net profit margin of positive 11.80%. The Company showed a positive 11.80% in the net profit margin and in addition to in its operating margin which remained 14%. Company’s annual sales growth for the past five year was 10%.

NIKE, Inc. (NYSE:NKE) presented weekly performance of -1.56% with respect to its rate of return and it remained -5.78% for the month. However, the performance for a quarter experienced change of -3.99% and its performance for a year is 8.37% and its year to date performance remained in red with -9.98%. The stock price volatility was 1.66% for a week and 1.74% for a month as well as price volatility’s Average True Range for 14 days was 1.12 and its beta remained 0.54.

Current stock price is in the upbeat territory taking into account of 20 days moving average with -4.39% and continued bullish run for 50 days moving average with -6.37%. Its earnings per share for the past twelve months were 24.50%. Company’s beta coefficient was at 0.54. Beta measures the amount of market risk associated with market trade.


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