Microsoft Corporation (NASDAQ:MSFT) [Trend Analysis] luring active investment momentum, shares a gain 0.53% to $64.75.Microsoft’s (MSFT) Playable Ads Lets Users Try Windows Store Apps Before Installing , Remember Google’s approach with Android Instant apps where users could utilize the app for a stipulated amount of time, before deciding whether to install it on the phone or not? Well, Microsoft is testing a similar feature on Windows 10 and is calling it Playable Ads.
Just like the Google Play feature, Windows Store’s Playable Ads will allow Windows 10 users to use the app for three minutes before deciding to download/ buy or not. The Playable Ads program preview is now live in the Windows Dev Center for now, and is accessible only for limited preview. Once app developers start to use this feature in Windows Store, apps will have this feature more widely, and users will be able to stream the app for three minutes and then make a smart decision accordingly.
<p>The total volume of 20.5 Million shares held in the session was surprisingly higher than its average volume of 22812.95 shares. EPS estimates indicating constrictive facts, the current year from sell-side analysts, Price to current year EPS stands at 41.90%, and looking further price to next year’s EPS is 9.38%. While take a short look on price to sales ratio, that was 5.82 and price to earnings ratio of 30.48 attracting passive investors.
Shares of Time Warner Inc. (NYSE:TWX) [Trend Analysis] runs in leading trade, it surging 0.39% to traded at $98.74. The firm has price volatility of 0.42% for a week and 0.66% for a month. Its beta stands at 1.12 times. Major U.S. media companies, Time Warner Inc’s Turner, Viacom Inc and 21st Century Fox Inc’s Fox Networks Group will launch OpenAP, a program for advertisers to laser focus their commercials at specific audiences on television.
With the TV upfront season weeks away, advertisers are seeking audiences beyond the ones measured by Nielsen, which are based on age, gender and income, mimicking ad buying on the digital side. Over the next two months, most major U.S. media companies will sell the bulk of their TV ad inventory for the next year in what is known as the upfront market. Many media companies have come up with their own ways to allow ad buyers to target audience sections, such as an automaker that only wants to reach viewers looking to buy a new car. Narrow down four to firm performance, its weekly performance was 0.23% and monthly performance was 3.21%. The stock price of TWX is moving up from its 20 days moving average with 1.18% and isolated positively from 50 days moving average with 2.61%.