Ford Motor Company (NYSE:F) Looking To Conquer A New Market China for Ford F-Series

Ford Motor Company (NYSE:F) persists its position slightly strong in context of buying side, while shares price moved down -0.32% during latest trading session. The Ford F-Series, which has been the bestselling vehicle in the U.S. for 33 straight years, is looking to conquer a new market China. Ford has begun shipping the F-150 Raptor to dealers in China, who will soon offer the pickup to buyers in the communist country.

“F-150 Raptor’s appeal and unmatched off-road performance has earned the truck a loyal following around the globe,” said Joe Hinrichs, Ford president, The Americas. “Export to China enables us to bring a new group of enthusiasts into the Ford family.”

A consultant with IHS Automotive based in China, James Chao stated that sales of F-Series Raptor will be fairly limited in China, but significance is not the overall volumes. “As a halo vehicle, the Raptor can start to shape the image of Ford in China as an aggressive, even macho type of brand.”

Analysts Practices; to watch unbiased undervalue securities, there is need to see following technical rations. F holds price to earnings ratio of 10.75 that presents much better indication for a stock’s value than the market price alone. Based on historic views, the average P/E ratio in market fluctuates between 15 to 25, but alone low P/E ratio does not necessarily mean that a company is undervalue. With reference to all theories, earning yield also gives right direction to lure investment, as F has 4.87% dividend yield.

Narrow down focus to other ratios, the co has current ratio of 1.20 that indicates if F lies in 1.3% to 3% then it is acceptable for both active and passive investors, but sometimes its varies industry to industry. Generally, it indicates good short-term financial strength. Street is more conscious on this after SunEdison, Inc. case. To make strengthen these views, the active industry firm has Quick Ratio of 1.10, which indicates firm has sufficient short-term assets to cover its immediate liabilities. In addition, the firm has debt to equity ratio of 4.90, sometimes its remain same with long term debt to equity ratio.

Kellogg Company (NYSE:K) also run on active notice, stock price plunged -1.11% after traded at $71.90 in most recent trading session.

K has price to earnings ratio of 36.15 and the price to current year EPS stands at -1.80%. Whereas the traders who further want to see about this, may be interested to see Price to next year’s EPS that would be 7.82%. The earning yield also gives right direction to lure investment, as the co has 2.89% dividend yield. Moving toward ratio analysis, it has current ratio of 0.70 and quick ratio was calculated as 0.40. The debt to equity ratio appeared as 3.61 for seeing its liquidity position.

Taking notice on volatility measures, price volatility of stock was 1.14% for a week and 1.08% for a month. The price volatility’s Average True Range for 14 days was 0.80. On these bases, analysts would recommend this stock as an “Active Revolving Stocks.” The firm attains analyst recommendation of 2.80 out of 1-5 scale with week’s performance of -0.57%. K’s institutional ownership was registered as 82.70%, while insider ownership was 19.60%.


About Blake Escott

Blake Escott holds junior writer position in SWR. Before joining Streetwise Report, he was a freelance content Writer. He has high-level copywriting experience and particularly experienced in proofreading and editing. He covers news about different companies including all US market sectors. Interests: Commodities, Energy stocks, Sector-wise Stocks analysis, Utilities

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