Home / Tech & Systems / Baidu, Inc. (NASDAQ:BIDU) Takes Immediate Measures To Obtain Improved Its Online Marketing Services

Baidu, Inc. (NASDAQ:BIDU) Takes Immediate Measures To Obtain Improved Its Online Marketing Services

Chinese search engine, Baidu, Inc. (NASDAQ:BIDU) [Trend Analysis] hangs on to mix trends, as shares trade at $166.21 by crashed down -1.94% with volume of 5.45 Million shares that was impressive than its average volume of 3084.92 shares. Baidu, Inc. (BIDU) reported it has taken immediate measures to obtain improved its online marketing services and enhance user experience after being requested to do so by Chinese regulators. As well to actions requested by the regulators, Baidu aims to set aside 1B Chinese yuan for offer of compensating users who establish they were harmed by fraudulent marketing information. The move comes after an examination of its search ranking practices by Chinese regulators following news reports and critical public comments regarding those practices. The regulatory authorities requested that Baidu take several remedial measures.

As the revenues measures, firm has operation margin of 16.90% in the following twelve months with net profit margin of positive 47.30%. The Company showed a positive 47.30% in the net profit margin and in addition to in its operating margin which remained 16.90%. Company’s annual sales growth for the past five year was 53.00%.

Baidu, Inc. (NASDAQ:BIDU) presented weekly performance of -4.67% with respect to its rate of return and it remained -10.19% for the month. However, the performance for a quarter experienced changes of 18.15% and its performance for a year are -12.91% and its year to date performance remained in red with -12.08%. The stock price volatility was 3.51% for a week and 2.88% for a month as well as price volatility’s Average True Range for 14 days was 6.30 and its beta remained 2.20.

Current stock price is in the upbeat territory taking into account of 20 days moving average with -10.85% and continued bullish run for 50 days moving average with -9.85%. Its earnings per share for the past twelve months were 109.10%. Company’s beta coefficient was at 2.20. Beta measures the amount of market risk associated with market trade.


About Richard Avery

He is a capital projects manager and process design engineer at a large-cap company. He has renowned MBA degree. Before joining SWR, he was a freelance writer for renounce tech websites. He is currently studying for CFP exam. Interests: Tech stocks, Economic Markets, Blue-chips.

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